One of the latest products from LABELM is their brightening blonde system - the claim is that it "gradually lightens and brightens while gently cleansing and nourishing hair to prevent dryness, tangling and breakage". Not being a natural or fake blonde myself, I couldn't really review these ones so I found Marta Monzani who was happy to do it.
Review by Marta Monzani
- There has been a change in my hair colour, it is a subtle change and whether or not you notice the change depends also on the light, but knowing my hair, I can see the change!
- My hair colour is a natural ash blond, but it does not have a uniform shade - I have lighter and darker streaks, especially when I am not in the sun for long periods (this tends to only happen when I am on holiday in summer), the colour becomes almost opaque and a bit dull (this summer I did not go on holiday so dull it is).
- After 3 weeks of Label M shampoo and conditioner - I now have lighter, luminous shades of honey blond and shinier hair. The base colour remains the same and as usual my roots are still somewhat darker.
Other points in their favour is that you only need a really small quantity of shampoo so it lasts for ages, the foam and scent are amazing, and my hair somehow seems to remain clean for longer . I also loved that the conditioner did not make the hair heavier or greasy, it is almost like a beauty crème which made it silky.
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