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Monday, 30 June 2014

Brand Spotlight : Let's get CURED




If you haven't yet stumbled across RECURED on facebook and other social media, you're not spending enough time there. What with photoshoots with the gorgeous girls from supernovamodel.com, a very interesting facebook page, and people taking photos wearing Agatha Barbara's face - it's fair to say there's been a bit of a splash in the newsfeed. I decided it's time to find out a bit more as to what it's all about


Recured...a lot of people are eager to know more about what Recured is all about, let's start with  Who are you, What do you do ? &&  Where do you come from && What's in the name?
Recured. is a brand established in Malta by a group of Maltese partners. The partners are young individua;s with big dreams and big plans who are currently juggling between studies and developing Recured.  From the very beginning, when we were still in the planning ad design phase, the concept of the brand has always revolved around being CURED. Initially, the brand was going to be called Irrecured, but we wanted to give it a more positive ring to it so it developed into RECURED with CURE as its variant and be the cure.

Who is the Recured man and who is the Recured woman?
Well this is a tough one. The Recured woman is without any doubt our neighborhood gal Agatha Barbara. The Recured Man is still in the works.

Are your pieces limited edition or exclusive in any way...what we want to know is - is there a chance of them running out ?
Each collection launched will have a limited edition piece that will be restocked for a period of time only, the rest of the pieces will be limited to the period of time the collection is launched for. For example, the summer collection will only be restocked for the duration of summer then making way for the new winter collection.

How do we get one?
Recured shall be made available through its Official Website launching on the 3rd of July. For the more traditional shoppers, Recured shall be available for sale at the Riot outlet at The Plaza on the same Date.



Future plans and do you plan to launch more designs?
Definitely! The initial 5 products shall be supplemented frequently throughout the summer season so as to produce a vast summer 14’ collection. The designing team is already hard at work drawing up the Winter 14/15 collection - this is going to encompass a range from bomber jackets to sweatpants! Recured plans to go abroad, meetings with foreign international brands are currently underway, to launch the collections not only in Malta but even abroad.

The website launches on the 3rd July - so calendar the date and happy shopping :)


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